Black Friday - a time associated with limited flash sales, known for driving impulse behaviours.
In the past, DECIEM had taken part in conventional Black Friday promotions, discounting a small selection of products, for a limited amount of time. This approach caused a rush to purchase, everything sold out too quickly, and many of you were left disappointed. Encouraging people to buy things they may not need is not people or planet friendly, and on reflection, we knew we needed to make a change.
BYE-BYE BLACK FRIDAY.
For the last couple of years we've said bye-bye to Black Friday. To
bring true value, we needed to allow the time for research, reflection,
and consideration - our aim was to encourage skin care decisions that
were based on education over impulse.
And so we introduced a month-long saving of 23% off every DECIEM product, allowing people the time, headspace, and selection to welcome only the products most suited to their specific needs into their homes. Black Friday became Black(out) Friday at DECIEM, as we closed our stores and website for a moment of nothingness.
This year, that 23% saving across all products for the entire month is back - but things are now a little slower. Say hello to Slowvember - a journey into a new, gentle world, after an isolated year. For the month of November, we will focus on bringing soothing experiences, creating moments of calm, and allowing space for the appreciation of small things. We hope this comfortable environment will encourage deliberate, considered purchases, allowing you to truly benefit from our 23% saving.
On the day formerly known as Black Friday, we will “Take Back Black Friday”. The DECIEM website will take a pause, and our products will not be available to purchase at any of our stores around the world. Instead, we will use the time to focus on connections over transactions, sharing experiences that encourage a comfortable pace, and celebrating the beauty in slowing down.
Take Back Friday Events.
123 George St, Sydney NSW 2000, Australia
34-4 Apgujeong-ro 12-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea
Unit 1165, Westfield Shopping Center, Ariel Way, London W12 7GF, United Kingdom
My Lady Garden
DECIEM Commercial Street
115-117 Commercial St, London E1 6BG, United Kingdom
Scoop, Call Me Unique, BlessedPoetry, Poetta Dee, Maestro, BREAK COMMS
DECIEM Seven Dials
73-75 Monmouth St, London WC2H 9DG, United Kingdom
Eleanor Hickey - Rachel Hart
4 William St, Edinburgh EH3 7NH, United Kingdom
DECIEM 5th Ave
475 5th Ave, New York, NY 10017, United States
Happy Creative Dig
26 Prince St, New York, NY 10012, United States
DECIEM Queen Street
881 Queen St W, Toronto, ON M6J 1G5
Carly Bryan Designs
DECIEM Square One Mall
100 Square One Dr, Mississauga, ON L5B 2C9
DECIEM Distillery District
18 Distillery Lane, Toronto, ON M5A 3C4
Golden Lotus Center
DECIEM Metrotown Mall
4700 Kingsway #1120a Vancouver, Burnaby, BC V5H 4M1
Enjoy, and please remember to shop (and live) slooowly.
DECIEM Important-but-boring bits (terms and conditions)