We are 9

Today is our 9th birthday. And in the 9 years since DECIEM was founded, it has felt like 9 lifetimes. In our early years, we started with a big dream – to change the beauty industry. And when others said we couldn’t do 10 things at once, we decided to do 10 things at once. We launched many brands and products, continually owning our successes and failures. We created this beautiful, human mess we call DECIEM.

Our 11th brand, The Ordinary, changed us and the world. We were humbled. As we've grown, complexity has grown with us, and giving the same amount of attention to all the things we love has become increasingly difficult.

As we move into the final year of DECIEM's first decade, we are refocusing our attention on science-first functional skincare. NIOD will always be our platform for pushing the limits of science in skincare. And The Ordinary will continue to raise communication and pricing integrity in the beauty industry. This means we will be slowly saying goodbye to HIF, Hylamide, Abnomaly, and The Chemistry Brand (you will be able to purchase from these brands until all products are gone).

This new approach will power us to do more of what you love, while allowing us the space to innovate with new brands in the future. 9 is the last point of the numbering system, the sunset before a new horizon. As we embark on a new era together, there are many good things coming very soon (Hints: , , .)

We are excited to continue on this journey together, and we look forward to celebrating a decade of DECIEM with you.

Stay Gentle,
DECIEM