diversity

Social Impact

What we are doing.

In 2020, DECIEM established the Good Fund, with the goal of supporting People, Earth, and Animals.

Most brands only donate to established charities. While we recognize that large charities are needed and have established infrastructure and relationships that can make a large impact, grassroots charities are just as important. With the Good Fund, we are committed to taking a human approach to our giving, ensuring that organizations, big and small will be positively impacted.

Planet Earth

Social Impact in the Community

We recognize the importance of community outreach. In 2020, we pledged, and are now rolling out, our DECIEM Community Fund – an initiative donating $120,000 across 12 causes that directly affect the neighbourhoods where DECIEM stores are located.

We also provide in-kind donations to these organizations. This includes paid volunteering time for store teams, product donations, self-care workshops, and store space usage.

Aside from our Community Fund, we also offer paid time off for our own staff to vote and participate in protests for social and environmental causes.

In order to further support our communities, we took a stand against anti-Asian hate through amplifying community voices on a Instagram takeover, YouTube listening session, and donated $100,000 across 4 organizations that were recommended by DECIEM employees.

Global Disaster Relief Efforts

While we do our best to foster positive social and environmental impact, we recognize that DECIEM plays a role in the mitigation and response to natural and health crises worldwide. DECIEM is committed to responding to current events that impact People, Earth and Animals.

In 2020, in addition to our Community Support Fund, we supported the New South Wales Rural Fire Service and the WIRES Wildlife Rescue in their efforts to combat the Australian wildfires.

We also supported individuals affected by the Beirut Disaster through donations to the Red Cross Lebanon and Care Canada, which provided medical attention, food, water supply, and other resources.

In 2021, Texas was devastated by a deep freeze that left millions without electricity, adequate shelter, and food. We donated to organizations that provided essential supplies, food, shelter, and resources to support the community.

Lastly, in response to the COVID-19 Pandemic, we donated over 30,000 Hand Sanitizers, and over 17,000 products to healthcare and other frontline workers.

Curious to know more? We love questions. Feel free to message us through our contact page and we'll get back to you.

Go to Earth or Animals.