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Bye-bye Black Friday. Hello KNOWvember.

Last November, we asked you to shop slowly. We said that skincare purchases should be based on education over impulse, and highlighted the importance of conscious consumption. For us, Black Friday no longer felt like a people or planet-friendly event, and so we closed our stores and website for a moment of nothingness. We did, however, still want to bring you a saving. And so we did something we had never done before by offering 23% off every product for the entire month.

This November, that 23% saving was back, along with a commitment to bring as much educational content to you as possible, over a month we have named as KNOWvember. By offering a month-long discount and daily education, we hoped to empower people with the time and information required to buy less, but better.

Hyper-consumerism remains one of the biggest threats to the planet and an urgent change in the way that humans produce and consume products is required. On 27th November (the day formerly known as Black Friday), we pressed pause. Our stores and website closed, once again, for a moment of nothingness.

This promotion began on November 1, 2020 and ended November 30, 2020 at 11:59PM EST. The content created throughout the month remains below for those who wish to know more.

Enjoy, and please remember to shop slowly :-)

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The Abnormal Beauty Company