Black Friday has never been our thing.

What used to be a day of frenzy has become a season of sales. We originally started our month-long Slowvember in protest of Black Friday high pressure sales. It now seems almost standard to be flooded with Black Friday “deals” all month long and beyond.

Despite the seeming extension of Black Friday into a season of sales, our core philosophy for Slowvember remains: we want to consider something different. Consider the possibility that businesses don’t need to race to the bottom. And that people are looking for true value, not just a bargain. And we considered how we could offer this true value, by helping you to navigate the science of skincare – in addition to a discount of 23% off, because skincare requires consideration.

This November, we’re focusing on quality. Offering the same quality products you already know and love. Quality service. And quality ways to show our appreciation. It’s what we do all year round, and what we will do this November.

If you’re new to this experience, welcome! You’ve picked a wonderful time to join us and learn all about skincare. May we suggest The Ordinary Beginner’s Guide, or our How to Build a Regimen? Or, if you’re shopping for a loved one, The Ordinary Gift Guide? There and elsewhere, you’ll find information on The Ordinary skincare gifts, holiday skincare sets and gifts, and the best holiday skincare products. We hope that when you see the care and craft that goes into our formulations, you’ll understand why we don’t trust Black Friday, or much of anything that comes with it.