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Tree Planting, Made Accessible
Tree planting isn’t the easiest environmental initiative to support due to limited access to affordable and reliable options. Through our partnership with veritree — a platform powering the global restorative economy — we’re making verified restoration more accessible, giving you the opportunity to support tree planting with your purchase.
During select campaigns, we plant a tree on your behalf. Beyond those moments, you can continue to support restoration by choosing to spend $1.75 CAD at checkout to help plant a tree.*
Our Commitment to Long-Term Impact
So far, we’ve planted over 238,000 trees but we’ve committed to planting over 500,000 trees and kelp by 2030. Your support goes above and beyond this commitment. Together, we can do more good.
This commitment reflects our belief that climate action isn’t about quick fixes. It’s about long-term, science-led solutions that restore ecosystems and help them thrive over time. Our focus is on verified restoration projects that are monitored for survival, growth, and lasting environmental benefit.
By funding nature-based solutions, we’re supporting biodiversity, rebuilding degraded areas, and contributing to healthier ecosystems that benefit both the planet and the people who depend on it.
Why veritree
Transparency, accountability, and science guide this partnership.
We chose to work with veritree because they connect businesses to verified restoration projects that can be seen, tracked, and measured. Their platform brings visibility to where trees are planted, how ecosystems are restored, and how communities are supported along the way. Part of their commitment is ensuring long-term management of their trees, reporting on survivability and biodiversity.
These projects don’t just restore key ecosystems, they also support local communities that rely on them. By working with trusted, science-led partners, we can help ensure restoration efforts create real, lasting impact.
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March campaign
238,258
Lifetime partnership
Trees planted thanks to you, and our partners at veritree.
Driven by Purpose.
Learn more about our impact and the restoration projects we support.
*The Ordinary Trees for Good Campaign (the “Trees for Good Campaign”) is available online only at theordinary.com from 9:30pm EST March 28th, 2026 to 11:59pm EST March 1st, 2027 (the ”Trees for Good Campaign Period”). The Trees for Good Campaign is being caried out in partnership with veritree Technology Inc.
Customers who purchase any The Ordinary product in a single transaction will be eligible to purchasetree planting and care services in eligible regions for a fee of CAD $1.75 as part of their checkout journey (the “Tree Fee”). Eligible customers will be prompted at checkout and must select “TREES FOR GOOD FOR $1.75 (CAD)” in order to add the Tree Fee to their cart. Eligible customers may choose to have their Tree Fee go towards one of the following ten (10) regions to : Haiti (Agroforestry); East Africa (Mangroves); Senegal (Agroforestry); Sudbury, Ontario; Nicola Watershed, British Columbia; Rim Fire, California; Michigan; United Kingdom (Kent); Australia (Western Australia); and West Bengal (India). Limit of one (1) Tree Fee per transaction. The Trees for Good Campaign is combinable with other offers unless otherwise stated. Your Tree Fee supports verified reforestation projects, helping fund the planting and care of trees that restore ecosystems and support local communities. To find out more about this Trees for Good Campaign, visit www.deciem.com/veritree.
The Trees for Good Campaign (i) excludes applicable taxes, brokerage, duties and custom fees, gift cards, and other items not discountable or excluded by law; (ii) applies to available products and stock at the time of purchase, no rainchecks or price adjustments; (iii) is not valid on purchases outside of the stated promotion period, is non-transferable and there is no cash value or alternatives. DECIEM reserves the right, without prior notice, to discontinue this Trees for Good Campaign at any time and amend these terms and conditions.
Except as otherwise set out herein, all purchases are subject to DECIEM’s standard Terms and Conditions (which can be found at https://deciem.com/terms.html) and Shipping + Delivery Terms (which can be found at https://theordinary.com/faq.html#shipping_delivery) which are expressly incorporated herein by reference. Any returned items will be refunded to the original method of payment used at checkout, at the price paid and subject to our Return Policy found at https://deciem.com/returns.html.