• We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.

  • Founded and headquartered in Canada as an end-to-end beauty incubator, we have launched 15 brands to date, operate in over 59 countries and ship over 100 million units annually. We listen to our community, and continue to look for opportunity everywhere, with people and the planet in mind.

    We have lots of ideas – we try, fail, and try again – and the best ones are built and bottled for you. Driven by our belief in transparency with our consumers, we’re rewriting beauty to be honest, accessible, and powerful enough to spark change.

    We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.

    We are DECIEM, The Abnormal Beauty Company.

  • DECIEM'S IDENTITY

    PURPOSE 

    We want to leave things better than we found them. That means growing our brands and our business while creating opportunities for our people, supporting communities around the world, and using our platform to make a positive impact.

    MISSION

    We’ve never been interested in following the rules of the beauty industry. We challenge conventions, question what’s expected, and find better ways of doing things. From our brands and products to the way we show up in the world, we’re here to do things differently—and do the right thing along the way.

    VISION STATEMENT

    We believe beauty can be more human. A world where people are treated with kindness, brands are built with purpose, and honesty matters. Through our people, our brands, and the choices we make every day, we hope to inspire a better world of beauty—and encourage others to do the same.

  • THE GOOD STUFF

    We were founded on the principle of doing everything that others don’t, and that applies just as much to how we support our people. Our team members sit at the heart of DECIEM, bringing the energy and curiosity that lets us defy convention every day. That’s why we build bridges by investing in the wellbeing of our collective, ensuring our team can always show up as their best selves for each other and the world.

    Discover all the ways we support our people here.

Belonging at Deciem

We believe that nothing changes if nothing changes. Our commitment to Belonging is the journey that guides our growth - not just in what we do, but in how we show up for each other and the world. 

We've solidified this commitment by building DECIEM Communities, prioritizing listening and action through team member feedback and embedding psychological safety into our Leadership Competencies. We are transparent about the work, recognizing this journey is one of progress, not perfection, as we strive for a truly equal and inclusive collective.

Learn more about our commitment to Belonging and the steps we're taking here. 

Learning & Development

We believe in being a forever work in progress - not just for our products, but for our people. Because we know that nothing is simply black or white, we've built our culture and learning strategy, known as the Leadership Lab, to stay passionately curious. 

We encourage passionate curiosity and cultivate continuous, inclusive development through our social learning platform, Thrive, which is designed to empower every team member to be both the learner and the teacher. This platform is our one-stop-shop for content and community, driving real-world growth and impact across three learning pillars: Product & Brand, Human & Leadership Skills, and Organizational & Technical Skills.

Explore the full details of our Learning & Development strategy and the Leadership Lab here.